Lily is a stylist helping her clients express edge and attitude on the streets and in the workplace. She aims to empower people to authentically and creatively express themselves through their clothing and to use fashion as a way to get noticed, get respect and get ahead in life. 

The logo symbol is a dragon to represent power and empowerment, vitality and strength - all of the feelings that she wants to help her clients to embody. Red and black is a always a classic colour palette that demands attention, respect and never goes out of style. Like the dragon symbol, it speaks to passion and raw creative power. Though much of her style has a modern edge, that modernity is built on a foundation of timeless classic elements rather than following trends so both the logotype and brand typeface suite is focused on sharp, expressive serifs.